Friday, March 7, 2014

Websites impact brand perception

A new Peer 1 Hosting survey of 300 ecommerce decision makers in the US, UK and Canada reveals that 76% believe customers’ perceptions of their brand are directly impacted by the quality of user experience on their ecommerce website. 

As a result, 33% of those surveyed plan to invest significantly in the overall design of their ecommerce sites, and 29% in improving overall user experience, to achieve higher online conversion rates in 2014.

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