Saturday, March 15, 2014

Young people are least likely to use desktop for ecommerce

Consumers aged 16-24 are the least likely to buy products via PCs and laptops (58%, compared to 25-34s with 68%), according to a report from GlobalWebIndex.

In addition, young adults are also the least likely to use search engines to research products (48%, compared to 55-64s with 63%) but are the leading group for using Question & Answer sites such as 
Quora to find out product information (26%, compared to 55-64s with 16%).

The stats come from a survey of 170,000 respondents across 32 countries.

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