If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these examples of how the megatrend is impacting our lives and businesses.
Internet Of Things (IoT) - three powerful words that will change our world, so I was told at a recent digital marketing conference. Having seen the "next big thing" movie before, I decided to delve deeper into the megatrend and decide for myself the potential impact on our lives and more importantly, the world of marketing.
The term "Internet of Things" was proposed almost 15 years ago by Kevin Ashton, who envisioned physical objects could connect to the Internet and communicate with other devices on the network. However, the concept was introduced by MIT, as an extension of machine-to-machine and person-to-person communication.