Saturday, April 26, 2014

Facebook ad CTR is up 160% year-over-year

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Adobe’s Social Media Intelligence Report has revealed that Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter.

CTR has increased by 20% and ad impressions by 41%.

Revenue per visit (RPV) coming from Facebook grew by 2% QoQ whereas RPV from Twitter declined by 23% and Tumblr 36%.

The report is based on is based on 260bn Facebook ad impressions, 226bn Facebook post impressions, 17bn referred visits from social networking sites, and 7bn brand post interactions including comments, likes and shares.

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