Thursday, April 17, 2014

How to improve customer lifetime value?

Almost two-thirds of businesses (64%) rate customer experience as the best tactic for improving CLV, followed by better use of data and personalisation. 

Just 42% of companies are able to measure CLV, but the majority do agree that the customer experience is key.

The findings come from the new Econsultancy and Sitecore report entitled Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age.

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