Friday, April 18, 2014

Marketing budgets on the up

Marketers are in a bullish mood according to the Q1 2014 IPA Bellwether Report, which recorded the largest single upwards revision to marketing budgets in 14 years of data collection.

It revealed a net balance of +20.4% of companies registering an increase in budgets during Q1 2014, up sharply from Q4 2013’s +11% and the previous survey record of +12.3% in Q3 2013.

Companies also remained upbeat regarding their own financial prospects with the net balance of firms that have become more optimistic remaining historically high at +41.7%.

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