Wednesday, April 23, 2014

Mobile Draws in Deal-Seeking Grocery Shoppers

AaramShop Mobile - screenshot thumbnail
Grocers are experiencing the same surge in mobile shopping that has been affecting the entire retail industry. Yet perishables and consumer packaged goods (CPG) provide a different set of challenges and opportunities than other sectors. Supermarket trips tend to be more frequent, most customers aren’t showrooming boxes of cereal, and ecommerce has yet to take a significant bite out of brick-and-mortar sales, according to a new eMarketer report, “Supermarkets and Mobile: Satisfying Grocery Shoppers’ App-etites.” 

Grocery shoppers are downloading supermarket apps with increasing regularity as a way to save both time and money and also to be inspired and informed. A survey from the National Grocers Association and SupermarketGuru showed that in 2013, more than one-third (36.9%) of US grocery shoppers had downloaded a food or beverage app, up more than 235% since 2010.

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