Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Globally, mobile advertising cost per click (CPC) is up nearly 60 percent year-over-year (YoY). Here in the U.S., smartphone CPC is down YoY on both Yahoo and Google by 56 percent and 31 percent, respectively.
Two reports highlight the state of paid search for the end of Q1 2014; one by Covario, which looks at global trends, and one by IgnitiionOne, which focuses on U.S. data. We'll look at highlights of those now.
IgnitionOne looked at YoY search trends by vertical. Particularly interesting was the decrease in impressions for the automotive industry by 46 percent, but the increase in click-through rate (CTR) by 106 percent.