36% of U.S. retail sales are influenced by m-commerce and that is expected to grow to 50% or $1.5 trillion by the end of this year, according to a recent Deloitte study. With that in mind, why are so many retail and CPG brand sites not getting the brand loyalty and influence in social channels.
And what does this trend mean globally? I think that brands need to keep their sites simple. Period. Especially via mobile, brands must make their sites and/or apps quick-to-load and extremely easy-to-navigate.