Saturday, April 12, 2014

Online ad spend trends

The IAB and PWC ad spend study of 2013 shows digital continued to show double-digit growth in the first half of 2013 with a new record high of £6.3bn.

  • UK digital advertising expenditure grows 15.2% to £6.3bn in 2013
  • Search, classifieds and display advertising all showed healthy like-for-like growth in 2013.

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