Saturday, April 5, 2014

Revenue growth and customer journey top modern CMO priorities

English: Water Customer Service Center - 4200 ...

A survey of 228 global marketers has found that CMOs are increasingly expected to focus on financial growth, data acquisition and customer service.


53% of CMOs have a greater focus on enabling revenue growth, while 38% have a greater role in customer service.

Furthermore, 38% have greater technology budget and 61% say data acquisition is the top internal marketing priority for 2014.

The findings come from the 'CMO Report' from Salesforce ExactTarget Marketing Cloud and Deloitte.

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