Saturday, April 19, 2014

Soon, all email will be personalised

According to 78% of the respondents who took part in Econsultancy and Adestra’s Email Marketing Industry Census published last month, in the next five years all email communication will be personalised.

The census also shows that one in three companies are already engaging in content personalisation, a 27% increase from last year, with 37% planning to include this as part of their email marketing activities. 

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