Saturday, May 10, 2014

91% of companies are distributing more digital content than last year

91% of companies are distributing more digital content than last year

  • MSLGROUP has published a survey entitled Curing the Content Headache in which 100 communications professionals from complex global organisations were asked about the current state of their content marketing strategies.
  • The majority of companies surveyed are producing original content specifically for digital channels rather than repurposing existing content made for TV, print or other media.
  • When asked which digital channels are they using to distribute and share content, 93% use their own website for corporate communications and 73% for consumer communications.

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