Friday, May 23, 2014

Consumers are concerned but still willing to give up personal information to brands

They’ve learned that you need to give a little to get a little and they’re okay with that. But there’s a limit to how much they’ll turn over before yelling stop.
SDL Data Collection
This chart shows how people feel about sharing different types of personal data. The more sacred, the more they have to feel both confident in you as a business and confident that they’ll gain something in return. The bigger the request the bigger the expected gain.
(via)

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