Saturday, May 10, 2014

Consumers open to mobile vouchers

Savvy Marketing has published a report on the digital shopper landscape in which it surveys 1,000 consumers on their ecommerce habits.

It found that 71% of UK shoppers currently own a smartphone and 78% say that they will own one by the end of 2014.

In terms of what shoppers find the most appealing, 65% find the idea of receiving targeted vouchers to their phones attractive.

64% of shoppers would also find the concept of receiving vouchers while they are actually shopping in-store appealing.

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