Saturday, May 10, 2014

Live chat seen as most satisfactory customer service channel

Chat bubble 1
Live chat has been rated by consumers as the customer service touch point that requires the least effort, according to a report by eDigital Research.

Of the 2,000 consumers surveyed, a quarter (26%) have used live chat to contact a company in the last year – 73% of whom said they were ‘satisfied’ or ‘extremely satisfied’ with the service they received. 

One third (30%) of those surveyed now expect to be able to use live chat to contact a brand.

1 comment:

Devin Webb said...

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