Thursday, May 15, 2014

Mobile Devices Boosting, Not Hurting, In-Store Shopping

Consumers may be getting more comfortable with mcommerce, but that doesn’t mean in-store retail sales are suffering. In fact, when Gallup polled US consumers in March 2014, it found that, if anything, mobile technology had actually played a positive role when it came to driving in-person retail shopping. 

Among US consumers polled, 22% said that mobile had increased their retail store trips, beating out those who said it decreased by 3 percentage points. But in the end, mobile hadn’t had too much of an influence on the amount of brick-and-mortar shopping by consumers. 


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