Sunday, May 11, 2014

Mobile leads in-store revolution

English: QR Code takes a browser to the articl...

One in four Brits (25%) won't consider using in-store technologies while out shopping according to a survey of more than 2,000 British adults by VoucherCodes.

However the Future of Online Retail Report found that 51% of consumers use their smartphone while out shopping, and half of these (50%) use their device in-store.

More than a third of shoppers (38%) claim they would like to receive targeted offers to their phone whilst shopping in-store.

In contrast, only 16% of Brits say they would make use of virtual reality fitting rooms on the high street and 12% claim they’d engage with digital in-store marketing services, such as NFC and QR codes.

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