Saturday, May 17, 2014

Pinterest's excellent user retention

English: Red Pinterest logo
RJMetrics has explored 50,000 random Pinterest users and their pins to understand how Pinterest is currently doing in terms of engagement, pinners’ aspirations and the future of Pinterest.

It found that 80% of pinners are women, and that 84% of women are still pinning in their fourth year of membership.

Men however drop off sharply to 55% in the second year and 50% by the fourth.

No comments: