Saturday, May 17, 2014

Real-time video on mobile

A new report from Grabyo has analysed 2,500 clips of live TV shared on social by major broadcasters and rights holders between September 2013 and March 2014.

It found that mobile devices account for 72% of real-time video plays through social, with iOS devices accounting for just over 50% of the total.

Analysis revealed 63% of clip plays are outside of prime time TV hours.

Device breakdown

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