Saturday, May 17, 2014

Smartphone users show no brand loyalty

There's no such thing as loyalty in the smartphone market these days apparently, with new research showing that a majority of both Samsung and iPhone users across the country are unlikely to upgrade to their existing brand’s next flagship device.

For example, 36.7% of iPhone owners said they wouldn’t upgrade to an iPhone 6 when it's released, compared to 32.82% that said they would. 

Similarly the majority of Samsung users said they would not consider the new S5 when their contract expires (39.26%) with just 32.42% saying they were likely to and 28.32% saying they were currently undecided.

The findings come from a Qriously survey of more than 2,400 people.

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