Wednesday, June 11, 2014

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

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New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content.

It's universally acknowledged that Millennials (those between the ages of 18 and 36) are the most tech-savvy generation. When marketing to this segment, you need to think about three key elements, according to new research:
  • Smartphones
  • Social media
  • Hyper-targeted content
In its latest report, Content Finds the Consumer, global consumer experience management company SDL provides an examination of Millennial media habits. The results show that close to 70 percent of Millennials use two different devices every day. Among them, smartphone usage dominates. Millennials check their smartphones 43 times per day.
Meanwhile, Millennials like communicating with businesses on social media platforms like Facebook and Twitter, according to the report. More than two-thirds of Millennials responded that they embrace brands on social media in order to get discounts, while 56 percent to receive free perks.
In addition, this segment turn first to social networks to discover content, and further share the content via social media. By contrast, email and search engines are the least favorite channels.
(via)

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