Thursday, June 5, 2014

A Tale of Two Asia-Pacifics

Asia-Pacific will boast over 1.33 billion internet users this year, eMarketer estimates—the largest online population of any region in the world. But the sheer size Asia-Pacific offline plays a big role in its large share of the pie.

Within the region, internet usage rates span a broad range, from as low as 17.4% of India’s population this year, to nearly eight in 10 in South Korea. There is a clear split between developed internet economies South Korea, Japan and Australia, which all have at least three-quarters of their total populations online, and less developed—if burgeoning—markets like Indonesia and India.


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