Saturday, June 21, 2014

Advertisers still uncertain about real-time advertising

A variety of advertising tissue packages.
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey. 

More than a third of respondents are unaware of what proportion of their own online campaigns involve RTA, although a similar proportion admit to having a ‘positive perception’ of RTA and Programmatic Trading.

The vast majority (76%) believe RTA will feature more strongly in future campaigns.

No comments: