Friday, June 20, 2014

Analytics budgets on the rise

  • The new Measurement and Analytics report published by Econsultancy and Lynchpin shows that budgets for digital analytics technology and consultancy services are rising, with 61% of companies are increasing budgets for analytics technology, up from 35% in 2013. 
  • The report is based on a survey of 1,000 marketing professionals.
Proportion of companies planning to increase their analytics budgets in the following areas over the next 12 months:

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