Saturday, June 7, 2014

Internet ad revenue closing in on TV

According to the new PwC Global Entertainment and Media Outlook internet advertising will be poised to overtake TV by 2018.

In 2009 internet ad revenue was $58.7bn compared to $132.0bn for TV. But the former is predicted to rise 10.7% annually to reach $194.5bn in 2018, just $20bn behind TV advertising.

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