Saturday, June 7, 2014

People use different social networks for different tasks

  • US social media users take a different approach to each network and the way in which they interact with brands.
  • In a new survey 60% of respondents agreed that they connect with different types of people, media, and brands on different social platforms. 
  • The report also found that 67% of respondents use their social accounts to sign in to mobile applications like news, music, and gaming apps, with 91% of those respondents finding it valuable to connect to other apps via their social accounts.
  • The findings come from a 140 Proof survey of 500 US consumers who are active on more than one social network.

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