Saturday, June 14, 2014

Video marketers want guaranteed CPMs

Photo of HP Tablet PC running MS Windows Table...
  • Advertisers appear to be unconvinced of the value of real-time bidding for online video, according to a study by Videology.
  • The research, based on 678m impressions from January to March 2014, showed that 96% of advertisers bought their ads based on a guaranteed CPM.
  • Advertisers are taking a screen-agnostic approach to video advertising; in Q1, 31% of all campaigns included a mobile and/or connected TV component, and one quarter of all campaigns ran across three screens: mobile, connected TV and PC.
  • Increased use of targeting has enabled more advanced ads to be served; a 129% year-on-year growth, based on Q1 2013 figures.

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