According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?
The cost of app marketing is at an all-time high, according to app marketing technology company Fiksu.
Boston-based Fiksu has been analyzing trends in app marketing for the last four years and in June of this year, the Cost Per Loyal User Index (CPLUI) - which measures how much money brands spend to acquire regular users of their iOS apps - peaked at $2.23. According to Fiksu, a regular user is someone who uses the app at least three times.