Saturday, July 19, 2014

Advantages of achieving a single customer view?

  • Econsultancy and Tealium's new report, The Path to Unified Marketing, examines the benefits of unified marketing by comparing the expectations of those who haven’t tied their data together with the experience of those who have achieved some degree of a single customer view. 
  • Respondents were asked to identify what they perceive to be the top three benefits of integrating their marketing applications and data.
  • Interestingly, the rankings of the benefits are largely in line with one another, so the perceived advantages of unified marketing turn out to be true in practice.
What are the primary advantages of unifying digital marketing applications and data?

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