Saturday, July 5, 2014

Mobile marketing budgets increase

Unilever Australasia

A survey of 120 senior marketers from agencies and global brands has found that 9% of brands are seeing their mobile budgets grow by more than 25% this year, while 20% will see it double.

The majority (57%) are unsatisfied with their current mobile strategy, citing mobile’s ubiquity as a barrier to understanding its role and a lack of quality data (78%).

Finally, 58% believe growing audiences in emerging markets are key to their success moving forward.
The survey from Affable Digital included respondents from brands such as Unilever, Nestle, Diageo, Rolex and Audi. 

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