Sunday, July 13, 2014

Mobile path-to-purchase

Newton and iPhone: ARM and ARM

xAd and Telmetrics have released their second annual UK Mobile Path-to-Purchase Study. Here are the findings and a nice infographic below.

  • 46% of UK consumers now use mobile devices as their primary tool for purchase decision.
  • 60% of those surveyed reported being at home the last time they accessed their smartphones, despite having a computer nearby.
  • Satisfaction with the information available on smartphones has increased 18% since 2013.
  • Mobile devices are frequently being used to search for store locations and business contact info. 37% made purchases offline after researching on mobile.
  • 20% of Telecom and Insurance shoppers completed purchases via phone.
  • Retail was the most popular category for mobile purchases, with 35% of survey respondents making purchases via their mobile devices.

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