Sunday, July 6, 2014

Mobile replacing traditional media channels

English: A Lenovo X61 tablet laptop shown in t...
  • A global study into the use of mobile technologies has found a dramatic increase in mobile video consumption - 74% of consumers use a smartphone to watch online videos compared with 61% in 2012.
  • This rises to 87% of tablet owners who use their device to watch online video.
  • Mobile is also replacing traditional media with 50% of respondents using a tablet to read newspapers, while 40% have replaced either the desktop or laptop with a tablet device.
  • The results come from a report by IDG Global Solutions which surveyed more than 23,500 executives and consumers across 43 countries.

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