Saturday, July 12, 2014

Multi-screening trends

Almost half of connected TV viewers globally are multiscreening in the evenings according to a TNS survey of more than 50,000 internet users.


The FIFA World Cup is affecting this figure in June and July of 2014. 

  • 48% of those who watched TV in the evening did so whilst undertaking other digital activities.
  • 25% of those surveyed worldwide watched content daily on a digital device or PC.
  • This figure rose to 33% in mainland China and Singapore and 32% in Hong Kong. 
  • However, the television set still presides. 75% sit in front of it daily.

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