Almost half of connected TV viewers globally are multiscreening in the evenings according to a TNS survey of more than 50,000 internet users.
The FIFA World Cup is affecting this figure in June and July of 2014.
- 48% of those who watched TV in the evening did so whilst undertaking other digital activities.
- 25% of those surveyed worldwide watched content daily on a digital device or PC.
- This figure rose to 33% in mainland China and Singapore and 32% in Hong Kong.
- However, the television set still presides. 75% sit in front of it daily.