Friday, August 1, 2014

App users more valuable than mobile web users

  • App users are more engaged and more valuable than mobile web users, according to new data from Poq Studio.
  • Not only did app users look at more pages per session than mobile web users in Q1 and Q2, but the conversion rate and average order value was also higher from apps.
Average conversion rate from 1m sessions from January to June 2014
  • However the mobile web still accounted for more than two-thirds of revenue from m-commerce (76% in Q1 and 69% in Q2) as it generated a higher number of visits.
  • The data comes from 17 of Poq Studio's clients in Q1 and Q2 2014.

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