Sunday, August 10, 2014

Content and commerce

Copywriting company Stratton Craig polled 700 people on the subject of ‘the price of bad content’. Respondents were male and female, and aged 18 to 65+.

Findings include:
  • Only two out of 712 people enjoy shopping online.
  • Spelling and grammar mistakes were voted the biggest turn-off when buying from a website by 28.21% of 18-24 year olds and 16.28% of 65+ year olds.
  • This was rated as more annoying than poor design, broken navigation, too much jargon and too much text.
For more fun from the survey, check out the infographic.
content and commerce infographic

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