Copywriting company Stratton Craig polled 700 people on the subject of ‘the price of bad content’. Respondents were male and female, and aged 18 to 65+.
- Only two out of 712 people enjoy shopping online.
- Spelling and grammar mistakes were voted the biggest turn-off when buying from a website by 28.21% of 18-24 year olds and 16.28% of 65+ year olds.
- This was rated as more annoying than poor design, broken navigation, too much jargon and too much text.
For more fun from the survey, check out the infographic.