Monday, August 25, 2014

Dos and Don’ts of Email Remarketing

By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing.
Too often, busy digital marketers send a one-size-fits-all campaign and move onto the next one. Any kind of segmentation is often going to drive more impressive results. In fact, 76 percent of email revenue came from segmented emails in 2013, up from 55 percent in 2012, according to the "DMA National Client Email Survey 2014."
Marketers take heed - the plethora of email metrics from each campaign result in some bountiful follow-up options. 

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