Saturday, August 9, 2014

Long-tail search

Of the 3.5bn global searches conducted each day on Google, 16% to 20% involve phrases that have never been searched before.

Covario has been looking into the decline of industry ‘head terms’ with some simple Google Trends searches.
The simplified charts below (without axes) show how search terms are changing. Why not head over to Google Trends and try similar phrases for your sector.
Head terms
trends for head search terms in various sectors
Long tail
trends in long tail searches across sectors


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