Saturday, August 30, 2014

Mobile Ad Revenue Hits $19.3B, Including Gains in Search

The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior.
In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads.
However, globally, there are stark contrasts in the type of ad formats driving revenue. Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America.  


No comments: