Saturday, August 30, 2014

Mobile Ad Revenue Hits $19.3B, Including Gains in Search

The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior.
global-mobile-ad-revenue
In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads.
mobile-ad-revenue
However, globally, there are stark contrasts in the type of ad formats driving revenue. Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America.  

(via)

No comments: