38% of all clicks on paid search ads in the UK are from mobile devices, according to research from Kenshoo into Q2 2014 data from 6,000 advertisers and agencies.
- Quarterly search ad spend and sales revenue across EMEA increased nearly 25% year on year.
- The research reveals the total volume of clicks on search ads rose by 11% year-on-year in Q2.
- Total impressions fell by 6%.
- Targeting of ads seems to have improved as click-through rate has risen by 17% YoY to 1.8% in Q2 2014.