Chief marketers are feeling a high degree of confidence about meeting their business goals: State Of Marketing 2014" report, 81 percent of CMOs said they believe their mandates for top-line revenue growth and market share are both realistic and attainable in the next 12 months.
According to the CMO Council’s eighth annual "
The study, which surveyed 525 CMO Council members globally and across various industries, also found chief marketers are planning to hire more folks in-house. Fifty-five percent of CMOs plan head-count additions and just 22 percent expect reductions. Additionally, 54 percent of marketing chiefs expect heftier marketing budgets than last year.