eDigitalResearch’s Retail Social Media Benchmark results have Amazon as a big gainer of new followers after the introduction of their #AmazonBasket hashtag.
The Amazon basket initiative allows social media users to add products directly to their Amazon basket if they reply to an Amazon post and use the hashtag. Since June this year, Amazon have moved nine places up the Twitter league, attracting almost 150,000 new followers in just six months.
Amazon remains at the top of the Facebook league table with over 1million more followers than Topshop in second.
Primark has seen the biggest growth of followers in the last six months, attracting almost 500k new Facebook Likes.
Primark's lack of ecommerce leaves social as a key battleground for generating product awareness.