Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics.
The increased usage is even more pronounced for certain app categories. For example, e-commerce apps register a 278% lift in engagement on average when push notifications are enabled and music app engagement jumps 177%, the analysis found.
Other categories, such as sports and health & fitness apps, register smaller average boost in engagement, though the increase is still significant (36% and 34%, respectively).
Below, additional key findings from the report, which was based on data from 28,000 iOS and Android apps.