Saturday, September 13, 2014

The social media habits of Fortune 500 CEOs

Domo and released their third annual study which found that 8.3% of Fortune 500 CEOs now have Twitter accounts, compared to 5.6% last year.

  • However, among all CEOs on Twitter, only 69% are active, tweeting within the last 100 days.
  • The average frequency of CEO tweets has remained flat. CEOs averaged 0.488 tweets per day, compared to 0.493 tweets per day in 2013.
  • 68% of Fortune 500 CEOs still have no presence on any of the major social networks, including Twitter, Facebook, LinkedIn, Google Plus and Instagram.
However, there is a small social-savvy breed of Fortune 500 CEOs emerging. Satya Nadella of Microsoft and Jonas Prising of ManpowerGroup have been on Twitter for 1,961 and 2,145 days respectively.

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