Sunday, October 12, 2014

28% of purchase abandonment due to methods of payment

Skrill has surveyed 2000 UK adults and found that 28% of people who give up on an online purchase do so because the website they are using does not offer their preferred method of payment. 


Other key statistics include: 
  • 43% said the website being too slow or crashing was the main reason for abandoning a transaction.
  • 25% claimed not trusting the website’s security was another key issue.

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