Saturday, October 18, 2014

In-store mobile use impacts large majority of connected shoppers

On Device Research has surveyed 1,500 mobile internet users in September 2014 to reveal mobile consumer behaviour

81% of the connected consumers in Saudi Arabia and UAE and 40% in Egypt have stopped a purchase while in store because of comparison shopping on mobile or feedback received from friends or family.
The number of mobile internet users in Egypt, Saudi Arabia and UAE is rapidly growing - roughly 40% of the participants of the research went online for the first time within the last 12 months. Combined with one of the highest smartphone penetrations in the world (76% in KSA, 75% in UAE) this audience is a huge opportunity for region’s retailers.
Growing user numbers combined with increasing media time on mobile offers a unique new opportunity for retailers to target buyers with location and time-specific offers while people are in or near their store.
in-store mena mobile use

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