Saturday, October 18, 2014

Smartphones and tablets account for one third of ad conversions on Google and Facebook

Smartphones and tablets account for 30% of conversions on Google and 35% of conversions on Facebook , according to a new report by Marin Software.

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  • The mobile conversion trend is consistent across channels, with similar increases recorded for mobile search, social and display ads.
  • On Facebook mobile ad conversions increased 16% quarter-over-quarter (Q3 2013-2014).
  • Mobile ads on Facebook accounted for 52% of ad impressions and 63% of clicks.
  • in Q3, mobile devices accounted for 31% of paid search impressions and 38% of search ad clicks on Google.
  • Mobile conversions on Google paid ads increased 2.4% quarter-over-quarter and nearly 11% year-over-year.
  • Mobile devices accounted for 40% of display ad impressions, 54% of display ad clicks, and 38.6$ of display ad conversions. 

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