Monday, November 10, 2014

IBM predicts increase in online sales

IBM projects another strong holiday shopping season with online sales predicted to increase 15% over the five-day period between Thanksgiving and Cyber Monday.  

The biggest increase in online sales is expected on Cyber Monday (15.8%).
Mobile browsing is expected to account for 48.2% of all online traffic over the five-day period, an increase of 23% over last year.  
Mobile sales are also expected to rise, accounting for 24.4% of all online sales, up 9.5% year-over-year.
The data is based on billions of online and in-store transactions analysed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.

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