Sunday, November 9, 2014

Mobile is top device for finding product info

Research published today by the IAB shows that mobile is now the top source for product information among 16-34 year olds.

When asked how they like to find more information on products and services, 41% said mobile, 35% said laptop/PC and 7% said go in-store.
Looking at the results for the total sample, 32% said mobile, while 47% said laptop/PC.

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