A new report from Econsultancy and Acxiom investigates the complexity of the data landscape, especially in relation to marketing, and the importance of getting it right in the mind’s eye of the consumer.
Entitled Delivering Value in the Data Exchange, the report is based on interviews with brand-side senior executives as well as an online survey of 1,000 UK consumers.
While it’s generally assumed that consumers try to hide their personal data at all costs, the report shows that this isn’t actually the case.
43% of respondents said it was sometimes worthwhile sharing personal information while 14% said this was true most of the time. Only 10% felt it was never worthwhile.
Do you generally feel that it’s worthwhile sharing your personal information for what you get in return?
The survey revealed that 31% of people sometimes knew how to stop companies contacting them after they’d given information, while 26% knew most of the time how to achieve this and 7% stated they always did.
Do you know how to stop companies contacting you after you’ve given them your information?